Speaking to behavioral scientists and industry experts, yo-yo dieters and people who have gone under the knife, the author builds a picture of an obesogenic society - one where we're constantly bombarded by the twin evils of big budget food marketing and the diet industry.
Thousands of people every year think about starting their own business. This book offers inspirational, real-life advice on how to work out if this route is right for you, and how to get started on the path to becoming an entrepreneur.