Speaking to behavioral scientists and industry experts, yo-yo dieters and people who have gone under the knife, the author builds a picture of an obesogenic society - one where we're constantly bombarded by the twin evils of big budget food marketing and the diet industry.
Looking back at the last century with its devastating wars, genocides, environmental disasters, more often than not caused by humans, an urgent need for a paradigmatic shift in human relationships suggests itself. Other factors point in the same direction, such as movement towards globalization, reflected in greater fragmentation of society...
