Nicky Haslam has always been at the centre of things wherever he is - at parties, opening nights, royal weddings - and has stories to tell of crossing paths, and more, with the cultural icons of our time: Cecil Beaton, Francis Bacon, Diana Cooper, Lucian Freud, David Hockney, Andy Warhol, Jack Kennedy and Marilyn Monroe to name but a few.
Three characteristics differentiate globalizing from simple international expansion. First, globalization implies a redefinition of customer value; second, it is an entrepreneurial process; and third, speed plays an essential role. This book focuses on how globalizing is realized over time, in companies that start from a narrow geographic base.
