A guide to the state of consciousness studies. It presents the history of the philosophical relation between mind and matter, and covers the scientific attempts to explain consciousness in terms of neural mechanisms, cerebral computation and quantum mechanics. It also introduces readers to zombies, ghosts in machines and Schrodinger's cat.
A renowned branding consultant and behavioral psychologist shows readers how to appeal to the hidden brain where instinct prevails, creating a network of connections that convince people to buy into your product, idea, or vision.