MacroWikinomics: Rebooting Business and the World

MacroWikinomics: Rebooting Business and the World

Anthony D. Williams, Don Tapscott
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Author:  Anthony D. Williams, Don Tapscott
Condition:  New
Format:  Hardback
Pages:  432
Publisher:  Atlantic Books
Year:  2010
ISBN:  9781848877191

The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy.

MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.

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