The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity

The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity

B. Simpfendorfer
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Author:  B. Simpfendorfer
Condition:  New
Format:  Hardback
Pages:  238
Publisher:  Palgrave Macmillan
Year:  2014
ISBN:  9781137370051

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

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