Big business is often seen as the villain in terms of the environment or social wellbeing. But some leading businesses are becoming leaders in the fight against climate change and protectors of human rights. This book explains why this is now a core part of strategy and not just philanthropy for these businesses.
An innovation leader from Coca-Cola explains how to apply its practices of design, scale and agility to respond to dynamic market conditions, using easy-to-understand case studies to demonstrate key examples of company strategies at work.
