Marissa Mayer and the Fight to Save Yahoo!

Marissa Mayer and the Fight to Save Yahoo!

Nicholas Carlson
Our Price:  £9.45
List Price:  £20.00
Saving Of:  53%

Availability:  

  

In stock

Author:  Nicholas Carlson
Condition:  New
Format:  Hardback
Pages:  368
Publisher:  John Murray Press
Year:  2015
ISBN:  9781444789881

Condition notes:
New and Unread, very slight wear to edge of dust jacket

From her controversial rise and fall from power at Google, to her dramatic reshaping of Yahoo's work culture, people are obsessed with, and polarised by, Marissa Mayer's every move. She is full of fascinating contradictions: a feminist who rejects feminism, a charmer in front of a crowd who can't hold eye contact in one-on-ones and a geek who is Oscar de la Renta's best customer. Marissa Mayer and the Fight to Save Yahoo! tells her story.

Back in the 1990s, Yahoo was the internet. It was also a $120 billion company. But just as quickly as it became the world's most famous internet company, it crashed to earth during the dotcom bust. And yet, Yahoo is still here, with nearly a billion people visiting it each month. Marissa Mayer and the Fight to Save Yahoo! tells the fly-on-the-wall story of Yahoo's history for the first time, getting inside the board room as executives make genius calls and massive blunders.

Dan Loeb, a tough-talking hedge fund manager, set his sights on Yahoo in 2011. He grew up idolising the corporate raiders of the 1980s, building a career being more vicious than any of them. Without Loeb's initiative, Marissa Mayer would never have been given her chance to save the company. This book tells the tale of how Dan Loeb spotted the real problem inside Yahoo - its awful board - and tore it apart, getting two CEOs fired in the process.

When Marissa Mayer first started at Yahoo in 2012, the car parks would empty every week by 4.00 p.m. on Thursday. Over the next two years she made plenty of mistakes, but she learned from them. Now Yahoo's culture is vibrant and users are coming back. In Marissa Mayer and the Fight to Save Yahoo! Nicholas Carlson also explores what may be the internet's first real turnaround.

You may also like
Irreplaceable: The fight to save our wild places
Julian Hoffman
Condition: New
£18.99   £10.99

SHORTLISTED FOR THE WAINWRIGHT PRIZE FOR WRITING ON GLOBAL CONSERVATION 2020 For readers of George Monbiot, Isabella Tree and Robert Macfarlane - an urgent and lyrical account of endangered places around the globe and the people fighting to save them.'Powerful, timely, beautifully written and wonderfully ...


IFLScience! How to F**king Save the Planet: The Brighter Side of the Fight Against Climate Change
Jennifer Crouch, IFLScience
Condition: New
£9.99   £3.99

A serious guide to the climate crisis with a humorous twist. The book includes rigorous scientific details to explain the issues that we face, while brightening the mood with humorous quotes, photos and illustrations.


Attack of the 50 Ft. Women: How Gender Equality Can Save The World!
Catherine Mayer
Condition: New
£20.00   £6.99

'Buy it for yourself, your husband or partner. Most importantly, buy it for your children'
Sunday Express


Essential reading from Catherine Mayer, recently named one of the Top 100 Most Influential People in Global Policy on Gender Equality.