Business

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

“A big business starts small.” - Richard Branson This brief book gives readers a solid start on taking their careers in an exciting (and sometimes scary) new direction: entrepreneurship! It’s the dream of many, but it’s all-too-often only achieved by the few, usually due to the lack of a good ...

A thrilling study of the key elements of great - and fair - leadership, illuminated by real stories from history

Why on earth would anyone give up a life on the open road for the regimen of a vast Japanese conglomerate? And is it really so different in Japan from everywhere else?

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

Discover the truth about the billion-dollar online economy that made the internet's best known stars

This deliciously frank memoir by high-profile business entrepreneur, Lawrence Wosskow, charts his personal history in tandem with the dramatic successes and challenges of his ground-breaking career in the food and leisure industries, including his attempt to rescue British icon, Little Chef, which was ...

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.

In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top ...

USA Today BestsellerIn his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life-and business-success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these ...

Each of us has a 'big wave' - a dream that seems to be at the edge of what's possible. With a clear vision and a voice as bold as his personality, Mark Visser outlines the eight steps he took to conquer his biggest challenge yet and that you can take to carve out your own path to success.

The author supplements the economic market theory with a market sociology of commercial relationships. The existence of markets is the prerequisite for the creation of values. A product, a qualification, know how can be valuable, but their value is only quantified on markets. You cannot avoid them, but ...

Throughout her pathbreaking career, Rosabeth Moss Kanter has time and again radically moved the arc of our thinking about leadership, change, and innovation. Drawing on her revolutionary work at the Harvard Advanced Leadership Initiative, she develops a new paradigm for taking on daunting problems such ...

It was the ultimate test for CEOs, and almost none of them saw it coming. __________ In early March 2020, with the Dow Jones flirting with 30,000, the world's biggest companies were riding an eleven-year economic high. By the end of the month, millions would be out of work, iconic firms were begging ...

There's a lot of hot air in the world of business. Wouldn't it be nice just to hear some common sense? That's exactly what John Timpson has got. After four decades running his family business and turning it into one of the high street's biggest success stories, he really knows what works and what doesn't.

Branding rebooted for the digital age

Learn in a week, what the leading experts on management learn in a lifetime.

Innovation Is Key To Competitive Advantage, As Most Indian Managers Will Agree. Yet, Only A Few Of Them Believe That Their Innovation Outcomes Are As Or Better Than Expected. Innovative India: Insights For The Thinking Manager Examines The Importance Of Innovation For Organizations To Grow In A Corporate ...

The CEO of Founders Space, one of the world's leading startup incubators and accelerators, prepares entrepreneurs to avoid disastrous mistakes, surmount sizable obstacles, and master the skills necessary to make the right choices along their path to success.