Everyday Economics eschews the usual top-down approach of economics, which sees economies as simply agglomerations of the activities of millions of people, and instead explores the role played by the individual in the economy. In so doing, the book illuminates the economic landscape in a much more engaging and accessible way.
From the bestselling author of The Storm comes a fascinating insight into the state of the British economy from one of our leading politicians, who was at the heart of the coalition government.
An absolutely fascinating look at the world of political polling, examining the fallacies that appear to drive our politicians, drawing conclusions, some obvious and some counter intuitive.