'The Brand Messiah' is a fitting modern-day parable and a compelling apocryphal tale of our times. It challenges readers to consider today's values, relevance of ancient ethics, the role of the media as well as faith in their own principles and aspirations.
May 1989. Tens of thousands of students are camped out in Beijing's Tiananmen Square. One of them, Dai Wei, argues with about everything from democracy to the distribution of food to protestors, little knowing that, on 4 June, a soldier will shoot a bullet into his head, sending him into a coma. This book chronicles the lead-up to his shooting.