"Big-wave surfing has long been part of the sport, but with more watermen pushing the boundaries this subculture of the surf world is moving from the fringes to the fore. The current generation is continually reinventing the limits, making this the most advanced, dynamic, and exciting period in big-wave ...
Explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. This book provides an analysis of the growing evolution of marketing strategies in the world of sport.