Europeanisation and globalization were expected to erode social democracy, placing limits on the power of organized labour to negotiate with capital. This book shows why and how this did not happen.
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.