Counter Strategies in Global Markets

Counter Strategies in Global Markets

Our Price:  £37.99

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Condition:  New
Format:  Hardback
Pages:  171
Publisher:  Palgrave Macmillan
Year:  2011
ISBN:  9780230301313

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

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