Business

Recent advances in Web 2.0 technology enable new leadership processes and guidelines that can create great value for organizations. In this important new book -the first title in the new Brookings series on Innovations in Leadership -management expert Jackson Nickerson proposes a combination of processes and guidelines utilizing Web 2.

Shows how to organize public relations activities and how to promote the right message about your company and products. The book covers all practical aspects of PR, including writing a press release; press interviews and how to prepare for them; and how to get perfect PR without spending a fortune.

Public relations can make or break a company. Eminently practical, it provides numerous checklists and countless business examples - a 'must-read' book for any professional or student of marketing or public relations.

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Examines public relations from a variety of different perspectives such as management, rhetoric theory, practitioner, social psychology and historical. Previously only available in hardback.

The professional service company in the 1990s needs to rethink its whole posture towards the market and distinguish its firm from the mass of new and old competitors which surrounds it. This book takes the reader through the key steps to building a positive corporate image.

What happens when you, as a manager, discover that you're the cause of poor performance? This text reveals techniques that helps you overcome common behavioural obstacles and reach success in workplace. It covers techniques that include ways to engage employees, control negative emotions, and develop a contagious positive attitude.

Thousands of people every year think about starting their own business. This book offers inspirational, real-life advice on how to work out if this route is right for you, and how to get started on the path to becoming an entrepreneur.

Principled leadership is a debt and a duty owed to past and future generations to replenish that which is used. Be honourable and share equally (Mahatma Gandhi). The last twelve months has led to turmoil for all of us from the greatest to the smallest. We feel more uncertain of our individual and collective ...

Communication seems so simple, yet breakdowns in communication abound and serious misunderstandings can have you losing your temper, face or credibility and failing to achieve what you want. But both written and presentational business communication are career skills - affecting your current job and ...

Aims to give non-lawyers a working understanding of Inheritance tax. This book enables readers to: assess their particular situation and discover where it might be considerably improved; talk with advisers intelligently; judge their worth; and evaluate their advice. It is also useful for law and accountancy students approaching the subject.

Written to give step-by-step guidelines to British and other anglophone nationals moving to France. This book also gives them the best possible chances of turning their dream of self-employment into a successful reality.

Explores several national corporate governance reform experiences from around the world and offers an explanatory theory with regard to national systems of corporate governance. This book also underlines corporate governance as a management tool and principle.

This book challenges much of the rhetoric about the role of knowledge in business. Although top managers hail knowledge and learning as the source of their competitive edge, the rich empirical studies presented in the book question this top-down perspective. It will make compelling reading for management academics and practitioners alike.

Over the years, large numbers of academics and practitioners have looked into the valuation of companies and the different techniques that can be applied. Discounted cash flow, residual income, and economic value added are only a few of the techniques that have been researched extensively. Typically, ...

Corporate governance constitutes the internal and external institutions, markets, policies, and processes designed to help companies maximize their efficiency and value. In this collection of classic and current articles from the Journal of Applied Corporate Finance, thought leaders such as Michael Jensen ...

Many companies are multi-national corporations (MNCs) that have significant foreign operations deriving a high percentage of their sales overseas. The controllers of MNCs require an understanding of the complexities of international finance to make sound financial and investment decisions. International ...