Business

This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.

Green & Black's is one of the best-known brands in the food world, feted both for its quality and for its ethical credentials.

Shows how to develop talent within your staff and retain them in your company.

The financial crisis has damaged consumer confidence in the financial services market of the European Union. Against this background, Rym Ayadi argues that European policymakers ought to rethink their approach to financial market integration in order to continue the construction of the internal market for retail financial services.

The new recruit to direct sales can bypass the inherent selling frustrations, while the more seasoned representative can incorporate these selling secrets into their repertoire.

War stories of sales-world veterans.

In this book, author Stephan Scholtissek examines innovations as they relate to companies in the energy and natural resources sectors (e.g. energy, utilities, chemicals, mining and metals companies).

Advice about starting a business never sounded like this. Serial entrepreneur and angel investor Moltz offers the true insiders' scoop on new business start-ups. With doses of irreverence and humor, the return-to-basics guide focuses on what comes before the bottom line.

Experience all the personal and professional benefits of being an aware listener!

Mr. Shapiro has done all of the legwork for you by scouring everything there is to know about starting a business and has some candid and specific suggestions on do's and don'ts when starting your own business.--publisher.

This user-friendly workbook is a gold mine of instruction and inspiration for new business owners or anyone who wants to jump-start their marketing plan.

* Bankers dealing with MNCs need a thorough understanding of their customers' needs * Shows the banker how to relate their services to the specific needs of major customers * Banks are MNCs themselves so their strategies and needs evolve with their customers Multinational Corporations (MNCs) have special ...

Focusing on effective time management, creativity, stress reduction, and spiritual advice, Fellers promises a lasting impact on your life.

Offers the writer and nonwriter alike sharp, effective, witty pointers.

Reveals the skills needed by a leader and shows how they can be used in practice, focusing on techniques for improving individual and organisational performance and enabling mid to senior level managers to understand their own leadership style. This work provides guidance on how to develop a learning organisation and how to be a successful mentor.

Inspired by Walter Benjamin's classical "Arcades Project", this book offers an exploration of the interface between communication, shopping and everyday life. It scrutinises four main media circuits - print media, media images, sound and motion, and hardware machines - to assess how media texts and technologies are selected, purchased and used.